Privacy Policy

Overview

Ellara Shoes ("Ellara," "we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard information when you visit our website at ellarashoes.com (the "Site") and join our waitlist.

Information We Collect

We collect the following types of information:

• Email address — when you voluntarily submit it via our waitlist or early-access signup forms.
• Usage data — pages visited, time on site, browser type, and referring URL, collected automatically via cookies and similar technologies.
• Advertising data — interaction data collected by Meta (Facebook) Pixel to help us measure ad performance and reach relevant audiences.

We do not collect payment information, physical addresses, or sensitive personal data through this Site.

How We Use Your Information

We use the information we collect to:

• Send you updates about our Kickstarter launch and exclusive early-access offers you requested.
• Understand how visitors interact with our Site so we can improve it.
• Measure the effectiveness of our advertising campaigns.
• Comply with applicable legal obligations.

We will never sell your personal information to third parties.

Email & Mailchimp

Email addresses submitted through our waitlist forms are stored and processed by Mailchimp (an Intuit company). By joining our waitlist, you consent to receiving marketing emails from Ellara. Every email we send includes an unsubscribe link. You can also unsubscribe at any time by contacting us directly.

Mailchimp's privacy practices are governed by their own Privacy Statement.

Cookies & Tracking Technologies

Our Site uses cookies and similar tracking technologies, including the Meta Pixel, to collect usage data and improve ad targeting. The Meta Pixel allows us to track conversions from Facebook ads and build audiences for future advertising.

You can opt out of Meta's advertising tracking via Meta's Privacy Center. Most browsers also allow you to refuse or delete cookies through their settings.

Data Retention

We retain your email address on our mailing list until you unsubscribe or request deletion. Usage and analytics data is retained according to the retention policies of our third-party service providers.

Third-Party Services

Our Site integrates with the following third-party services, each governed by their own privacy policies:

• Mailchimp — email marketing and list management
• Meta (Facebook) Pixel — advertising measurement and audience building
• Google Fonts — font delivery via Google's CDN

Your Rights

Depending on your location, you may have the right to:

• Access the personal information we hold about you.
• Request correction or deletion of your personal information.
• Withdraw consent for marketing communications at any time.
• Lodge a complaint with your local data protection authority.

To exercise any of these rights, please contact us at the address below.

Children's Privacy

Our Site is not directed to children under the age of 13. We do not knowingly collect personal information from children. If you believe we have inadvertently collected such information, please contact us so we can delete it promptly.

Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date at the top of this page. We encourage you to review this page periodically.

Contact Us

If you have questions about this Privacy Policy or how your data is handled, please reach out to us at:

Ellara Shoes
hello@ellarashoes.com